BREAK FREE. CREATE BOLDLY.
This concept reimagines a traditional yarn brand for a new kind of crafter. Instead of doing formal user research, the project leans into bold visual experimentation and UI exploration. Neon colors on a dark background give it the feel of streetwear and music festivals, breaking away from the soft pastels and cottage-core look most yarn brands use. It’s designed with younger makers in mind—crafters who see crochet as a way to express themselves, not just a cozy hobby.
Role: Web Design, UI Design
Tools: Figma, Adobe Photoshop
Timeline: Five weeks
